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CREATING HAPPINESS

> Get happy!

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THE PERFECT SERVE

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> Get inspired

BE ORIGINAL

CHOOSE ORIGINAL

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Dawn has been baking authentic American Bakery products since 1920. Read more about our wealth of authentic American heritage and wide range of products.

Why can’t we resist snacks?
Why are some people so passionate about chocolate?
Why do our tastes change throughout the day?


Introducing Sweet Bakeology, valuable insights into the reasons why consumers choose bakery items from a sensory perspective with Charles Spence, Professor of Experimental Psychology at Oxford University.

  • Regular reports from Charles Spence
  • Topics explore taste, time of day, age, emotion and many more
  • Inspiring recipes and tips
  • SIGN UP to Charles Spence’s Sweet Bakeology Bites

Discover our story

Sometimes things are so good that everyone wants them. That is what happened to two bakers in Jackson, Michigan (USA) almost a century ago. Discover the story of the Dawn Donut Company >>

American Bakery is #trending

Alongside well-known sales generators like muffins, brownies and donuts, American Bakery offers many other classics that are perfect for today’s tastes. With the share of American Bakery products expected to grow significantly throughout Europe over the coming years, we bring you our Top American Sweet Bakery Trends for 2015 and beyond >>

Thank you to all involved in National American Sweet Bakery Week 1-7 July 2016!

From 1st-7th July 2016, lots of brilliant bakers made the most of the growing American sweet bakery food trend and brought a scrumptious slice of the USA to the UK with the help of Dawn’s National American Sweet Bakery Week. Click here to read more about this event

SIGN UP NOW!

Food Futurologist Dr. Morgaine Gaye has been looking at what tomorrow and beyond holds for the sweet bakery industry. Sign up now to receive ALL of Morgaine’s Notes from the Future – exclusive monthly insights sent throughout 2016.  

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Dawn Foods UK Ltd. | Worcester Road, Evesham, Worcs.
UK-WR11 4QU | Phone +44 1386 760 843 | Fax +44 1386 443 608
Email: Info.UK@dawnfoods.com | Website: www.dawnfoods.co.uk