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CREATING HAPPINESS

> Get happy!

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THE PERFECT SERVE

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> Get inspired

BE ORIGINAL

CHOOSE ORIGINAL

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Dawn has been baking authentic American Bakery products since 1920. Read more about our wealth of authentic American heritage and wide range of products.

How does our palate change with age?
How do tastes change throughout the day?
Why does personalised food taste better?


Introducing Sweet Bakeology, valuable insights into the reasons why consumers choose bakery items from a sensory perspective with Charles Spence, Professor of Experimental Psychology at Oxford University.

  • Regular reports from Charles Spence
  • Topics explore taste, time of day, age, emotion and many more
  • Inspiring recipes and tips
  • SIGN UP to Charles Spence’s Sweet Bakeology Bites
Discover our story

Sometimes things are so good that everyone wants them. That is what happened to two bakers in Jackson, Michigan (USA) almost a century ago. Discover the story of the Dawn Donut Company >>

Bakery and Food Trends 2017

Find out what are the tastes of today’s consumer and the products that will attract more revenue, using the trends for texture,  indulgence and more. Read our 2017 Bakery and Food Trends to get the industry’s delicious insights.

Thank you to all involved in National American Sweet Bakery Week 1-7 July 2016!

From 1st-7th July 2016, lots of brilliant bakers made the most of the growing American sweet bakery food trend and brought a scrumptious slice of the USA to the UK with the help of Dawn’s National American Sweet Bakery Week. Click here to read more about this event

SIGN UP NOW!

Charles Spence, Professor of Experimental Psychology at Oxford University, looks into the reasons why consumers choose bakery items from a sensory perspective. Sign up to be the first to know when each Sweet Bakeology report goes live.

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Dawn Foods UK Ltd. | Worcester Road, Evesham, Worcs.
UK-WR11 4QU | Phone +44 1386 760 843 | Fax +44 1386 443 608
Email: Info.UK@dawnfoods.com | Website: www.dawnfoods.co.uk