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CREATING HAPPINESS

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THE PERFECT SERVE

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> Get inspired

BE ORIGINAL

CHOOSE ORIGINAL

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Dawn has been baking authentic American Bakery products since 1920. Read more about our wealth of authentic American heritage and wide range of products.

How does our palate change with age?
How do tastes change throughout the day?
Why does personalised food taste better?

Introducing Sweet Bakeology, valuable insights into the reasons why consumers choose bakery items from a sensory perspective with Charles Spence, Professor of Experimental Psychology at Oxford University.

  • Regular reports from Charles Spence
  • Topics explore taste, time of day, age, emotion and many more
  • Inspiring recipes and tips
  • SIGN UP to Charles Spence’s Sweet Bakeology Bites

Discover our story

Sometimes things are so good that everyone wants them. That is what happened to two bakers in Jackson, Michigan (USA) almost a century ago. Discover the story of the Dawn Donut Company >>

Bakery and Food Trends 2017

Find out what are the tastes of today’s consumer and the products that will attract more revenue, using the trends for texture,  indulgence and more. Read our 2017 Bakery and Food Trends to get the industry’s delicious insights.

National American Sweet Bakery Week 2017

Thanks to everyone who took part in National American Sweet Bakery Week 1 – 7 July 2017. We hope you had a successful, busy week selling all things American in your bakeries and outlets. Let us know how you got on and we would love to see any pictures of your creations.
Contact us here

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Charles Spence, Professor of Experimental Psychology at Oxford University, looks into the reasons why consumers choose bakery items from a sensory perspective. Sign up to be the first to know when each Sweet Bakeology report goes live.

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Dawn Foods UK Ltd. | Worcester Road, Evesham, Worcs.
UK-WR11 4QU | Phone +44 1386 760 843 | Fax +44 1386 443 608
Email: Info.UK@dawnfoods.com | Website: www.dawnfoods.co.uk