Imperfection

Ways in which humanity struggles to ­find what is real, good and balanced will be expressed in the imperfection trends. The need to embrace the less than perfect will rise up.

Volume

After a time of constriction and contraction economically, things are being inflated, blown out of proportion, big and bold.

Kidult

Tens of millions of people still live with their very attentive parents, these young adults are in their mid-twenties, don’t like making mistakes and have high expectations of both themselves and others.

Fortitude

Added benefits are one of the most powerful USPs giving value to existing products. From living longer to sleeping deeper and performing better, health is quantified and data driven.

Hundreds of Bakers Win So Far in Dawn’s 100s and 1000s Promotion

Dawn Foods promised that there would be 1000s of prizes for 100s of bakers in its latest on-pack promotion running until 31 August 2017.

Back to the Land

The need to ground ourselves, as an antidote to the increasing urban pressure, takes us back to basics. Back to the Land.

Dawn Expands Gluten Free Range with Two New Mixes

The March competition winners of Dawn Foods’ 100s and 1000s Monthly Prize draw have been announced and bakers are in for a sweet surprise!

Dawn Announces Lucky Winners of 100s and 1000s Monthly Prize Draw

The March competition winners of Dawn Foods’ 100s and 1000s Monthly Prize draw have been announced and bakers are in for a sweet surprise!

Dawn Launches Seasonal Donut Filled with The Flavours of Summer

With thoughts of long summer days, picnics and days on the beach, Dawn Foods has launched a summer-season filled ring donut to its range of ready to serve Premium Donuts.

Space

An increase in new sci-fi driven visuals, explorations on Mars and space flights to the moon reinvigorate notions of getting off the earth. Space food, space travel and space clothing point towards the desire for a new future and a sense of ‘cool futurism.