BIA Finalists are announced!

The finalists in the Bakery Industry Awards, the must-attend awards event for the bakery industry, being held at the Hilton Park Lane on 9 September have been announced. The three finalists in the Craft Bakery category, sponsored by Dawn Foods, are:

J&I Smith Bakers from Aberdeenshire,
Dorset-based Patisserie Mark Bennett
Warrens Bakery from Cornwall

Jacqui Passmore, Marketing Manager at Dawn Foods UK and Ireland says:

“The standard of entries this year has been superb across all categories and we’re delighted to see such highs standards in the Craft Bakery Category as it’s the chance for smaller bakeries to showcase their unique time-served skills and successful businesses.  We’re looking forward to meeting all the finalists at the glittering awards ceremony in September and presenting the award to the prize winner in this category.”


Dawn Foods’ National American Sweet Bakery Week returned for the second year running and saw more bakers than ever getting involved to bring a scrumptious slice of the USA to the UK!

From 1 – 7 July, the week, which was organised in association with California Raisins, saw bakers up and down the country embracing recipes from the other side of the pond to maximise on the popularity of the American-inspired products they have to offer and provide consumers with the all-American sweet treats they love.

Jacqui Passmore, Marketing Manager UK and Ireland for Dawn Foods, said:
“We were delighted to have more bakers than ever register for this year’s National American Sweet Bakery Week. We’ve received excellent feedback from those who took part in the event with many reporting on incredible sales increases during the week.”

Graham Ryder, owner of Peter’s Bakery in Manchester, who has taken part in the awareness week for the last two years, said:
“We’ve worked with Dawn for several years and we recognised, through our participation in the initiative last year, that National American Sweet Bakery Week offered us a different and exciting way to attract customers. This year, we wanted to do even more to celebrate the event! We styled the bakery with red white and blue decorations and opted for a Vegas theme, producing cupcakes topped with chocolate dice, playing cards and even roulette chips – they were a big hit with our customers!”

Bakers who want to get a taste of the USA still have time to get involved as National American Sweet Bakery Week formed part of Dawn’s wider Authentic American Bakery Campaign. Follow Dawn’s virtual food blogger and bakery enthusiast Dan Jackson’s adventures across the USA as he reports on trends and sends back recipe and theming ideas using Dawn’s American mixes, bases and complementary products including frostings, fudge icings and decorations. Bakers can find full details of these and enter exclusive American-themed monthly competitions and giveaways via

Dawn’s Desserts for a Long Hot Summer

Nothing beats a long summer lunch in the garden – delicious salads and meats, chilled white wine and of course a centre piece dessert such as a tart filled with fresh fruit. Not many consumers have the time, skills or inclination these days to create such a delicious meal finisher from scratch, so this time of year is an ideal time for bakers to offer a range of exciting summer patisserie – with some help from Dawn Foods of course!

Dawn Foods Pruvé range of premium, ambient and ready to use sweet pastry carriers, savoury pastry cases and choux pastry products are the perfect base to team with our range of frostings (including our NEW limited edition flavours Lemon & Lime and Coconut, both with fruit pieces), icings, fruit fillings, crème fillings and chocolate decorations to create deliciously tempting products. Consumers buy with their eyes so something visually stunning will really entice them to purchase.

Newer additions to the Sweet Pastry range are a Twist, a Canoli, a mini Crystal Shell, a large (215mm) Half Moon Shell and a 90mm Flower Shell. Made with delicious flaky pastry that melts in the mouth, the products are topped with Sugar Nibs to give visual appeal as well as added crunch. The Twist and Canoli can be filled with fresh cream for classic patisserie, and so too can the Creamhorn and mini Creamhorn stocked within the pastry range.

For stunning desserts with a subtle fruit flavour and hue, try adding some of our newly formulated all natural flavour Fonds to the cream. You will create a set mousse in minutes which can be used to layer, mould and pour into serving dishes for striking summer time sweet creations suitable for the most elaborate of patisserie. The fonds are available in 18 different authentic flavours, from lemon and strawberry to peach & passion fruit, white chocolate and today’s on-trend flavour, ruby orange.

A classic fruit tart or cheesecake makes a refreshingly light end to a meal. Dawn’s Delifruit Fruit Filling range contains visible pieces of real fruit bursting with flavour. Available in popular flavours including blueberry, raspberry, lemon, strawberry, red cherry and fruits of the forest they allow bakers to create some fresh tasting and tempting treats. Choose one of our many Pruvé tartlets, such as a mini fluted, straight French or straight square style, fill with fruit filling and top with fresh fruit, or you can use the fruit filling as a coulis for a summer pudding or as a topping for cheesecakes.

The opportunities are endless!

11450 crystal shell 001 LR

NEW and Improved Range of Cream Stabilising Fonds

Dawn Foods has reformulated and improved its range of cream stabilising Fonds – ideal for use in continental style patisserie and desserts – so that they are now even more stable and have a harmonised yield as well as all natural flavours, in line with increasing consumer demand for more natural products.

Dawn’s Fond powders not only stabilise, but they colour and flavour lightly whipped dairy or non-dairy cream to create a set mousse in minutes. Now quicker to dissolve, they help to reduce the time required to create complex patisserie and gourmet desserts. The finished mousse can be used to layer, mould and pour into serving dishes for striking sweet creations suitable for the most elaborate of patisserie displays.

Available in 18 different authentic flavours, from lemon and strawberry to peach & passionfruit, white chocolate and today’s on-trend flavour, ruby orange, the Fonds provide a reliable set every time, so ensuring consistent results in all finished products. The fruit Fond varieties also contain fruit pieces to give added natural flavour and colour.

To stablise, thicken and sweeten cream, bakers simply need to mix 200g fond with 200g water and gradually fold in 1000g lightly whipped cream*. The product can then be set in the fridge for 20 minutes before being frozen.
Dawn’s New Fonds are available in bags ranging from 2.5kg to 20kg.

Download our New Dawn Fonds leaflet for more information on the range

*Exception of Quark Fond which is 250g fond, 400g water and 1000g cream


Get that Tropical Feeling with NEW Dawn Foods’ Frostings

Dawn Foods has launched two new limited edition, Ready to Use frostings with all natural tropical flavours and inclusions – a Lemon and Lime Frosting with a refreshing citrus zing, and an exotic Coconut Frosting. Both are ideal for creating indulgent summer time sweet treats with a tropical twist.

Made using lemon oil, the new Lemon and Lime frosting gives a citrus flavour burst in every mouthful. Dawn has included real lime pieces – used for the first time in a frosting – to give added flavour and natural texture as well as visual appeal. With all natural flavours, the new Lemon and Lime Frosting also has no artificial trans or hydrogenated fats and are made in a vegetarian and nut-free factory.

Creamy and smooth, with a natural, subtle coconut flavour as well as real coconut pieces for added texture, Dawn’s Coconut Frosting also has no artificial fats, giving bakers reassurance that their finished products will be of the highest quality.

With both lemon and lime and coconut bang on trend flavour favourites with consumers, the new Frostings are ideal for creating seasonal summer sweet treats –swirling on cupcakes, filling donuts, injecting into muffins and sandwiching between cakes for example.

Summer seasonal sweet treats will all offer variety in bakers’ cake offering and help boost sales. Adding a guest appearance bakery line with a fresh new flavour such as lemon and line or coconut can really help to encourage customers to try new things and ‘trade up’ on their spend. And if you add in a limited offer or promotion into the mix – such as Lemon and Lime flavoured summer-time cupcakes for example, this can persuade a hesitant customer or encourage repeat purchase.

Dawn’s Lemon and Lime and Coconut Frostings are available in 6kg, re-sealable and stackable pails to ensure maximum freshness.

Download our Icings & Frostings leaflet for more information on the range

NEW Natural Flavour Blueberry Compound

Dawn Foods has launched Blueberry Compound, a new concentrated all natural fruit flavour paste that can be used to add the subtle taste of blueberry and an attractive hue to frostings and filling creams in cakes and desserts, as well as ice creams, mousses and even milk shakes!

The new Blueberry Compound joins the existing range of 19 compounds with flavours such as lemon, caramel, pistachio, mango and cocoa, many of which have also been improved to now offer a range of completely natural flavour pastes to the bakery and food production sectors.

Made with real fruit juices Dawn’s Blueberry Compound – like the other fruit based compounds in the range – uses natural pectin as its binding system too.

The majority of Dawn Compounds now also have a harmonised dosage of 40-60g per 1000g of cream or batter making it easier for bakers to calculate recipe quantities. All of the compounds also have standardised viscosity to make application much easier too.

Dawn has identified a gap in the market for all natural flavours which can be added to a variety of sweet bakery items.  We have reworked our extensive range of compounds so that bakers can be assured of consistency in every application as well as the natural flavour that their customers demand. And, as a known ‘superfruit’, blueberries have a perceived health benefit. They are also synonymous with America and so complement Dawn’s extensive portfolio of American-style mixes, bases and concentrates as well as icings and toppings.”

Download our New Dawn Blueberry Compound leaflet for more information on the product
Download our New Dawn Compounds leaflet for more information on the range


This year, Dawn Foods’ National American Sweet Bakery Week will return 1- 7 July 2015, bringing an even bigger scrumptious slice of the USA to the UK! Dawn Foods knows that UK folk love American sweet treats just as much as our friends across the Atlantic. So, as part of its Authentic American Bakery Campaign, Dawn is encouraging bakers to once again get involved with National American Sweet Bakery Week, bake American-style goodies inspired by recipes from the other side of the pond and share their bakery pictures for the chance to win some great prizes too! Dawn is also delighted to announce that, following the success of last year’s event, the company will once again be partnering with California Raisins, who like Dawn have a strong American heritage, to really help bakers rise to the occasion in July.


National American Sweet Bakery Week forms part of Dawn’s Authentic American Bakery Campaign, an initiative especially for high street bakers. Dawn is offering American-themed monthly prize draws which are open exclusively to bakers. There will be a number of great prizes on offer throughout the year, including an American Muscle Car Experience at Goodwood, baking digital weighing scales, gift cards, baker’s essentials kits, and – the grand prize – bakery equipment worth up to £10,000 RSP. There is even a virtual blogger and bakery enthusiast called Dan Jackson who is undertaking a Great Bakes of the States Adventure across the USA to bring bakers the best baking ideas and trends from 12 cities. Each month he will visit a new city, following leads on where to find the best baked goods, before heading to Dawn Foods’ home town of Jackson, Michigan in time for Christmas. There’s also a range of delicious American-style recipes available to download, and new ones added each month, to support bakers in creating the sweetest treats – everything from Raspberry and Chocolate Pancakes and Mountain Layer Cheesecake to S’mores Cupcakes and Key Lime Cookie Pie – and lots of sweet bakery recipes in between. To help celebrations go with a bang, bakers who register will be sent National American Sweet Bakery Week packs, sent out closer to the week, with tools and tips to help them run the week in their bakeries.

So, get involved to bake the greatest muffins, cookies and cakes outside of the United States, feed your imagination, open the oven and get baking for National American Sweet Bakery Week 2015!



Dawn’s Scoop & Bake range of frozen batters & doughs is a fantastic solution for producing a variety of hand-made products whilst filling your premises with the delicious aroma of fresh baking. Dawn Foods has added four new flavour options to its range which will enable operators to create freshly baked, ‘just made’ muffins, loaf cakes, tray bakes, brownies, cup cakes, cookies and more quickly and easily, without the need for any mixing, measuring or specialist skills.  New flavours for 2015 are a versatile Cookie Dough Vanilla, Cranberry & Orange and Mincement – both great options for Christmas seasonal products of course – and a Skinny Vanilla batter – perfect for adding a calorie-controlled option to the menu. The new mixes join 12 other flavours in the Scoop & Bake range, classics such as Blueberry, indulgent Double Chocolate, Vanilla, and Toffee as well as variations such as White Chocolate and Strawberry, Carrot Cake, Milk Chocolate & Orange, Wholemeal, Apple & Cinnamon, and Chocolate Chip Cookie dough. The perfect bridge between scratch bakery and ready to serve/bake, Scoop & Bake enables users to create all kinds of product formats and at different price points. Using just one base mix, operators can get creative too, capitalising on the latest trends and seasonal themes in bakery to tempt their customers. With Scoop & Bake everything is pre-measured, weighed and mixed so there is no waste – all users have to do is add imagination.  Simply fill or top with inclusions before bake, then ice with frosting or icing, top with sprinkles and decorations and even inject with sauce for eye-catching, personalised creations. Available in handy, re-sealable, 2kg stackable tubs, the frozen batters and doughs just need to be thawed overnight at room temperature, or in the chiller for 24 hours, ready to literally ‘scoop and bake’ in the morning, filling the premises with the delicious aroma of fresh baking. Find out more by visiting our brand new website


Dawn Foods will be re-branding its complete product range across Europe from January 2015 onwards with a striking, cohesive Dawn ‘family’ brand identity.

The extensive re-branding programme will mean that all product variants including the Sucrea®, Fruibel® and Caullet brands will now come under the Dawn Foods ‘Creating Happiness’ identity. This re-branding and packaging initiative will also be a platform for new products to be launched into the market later in 2015.

Packaging across all products will feature a quality new look with bold photography and clear graphics against a warm orange colour scheme representing early morning sunrise – start of the day for bakers – and synonymous with Dawn Foods.

The new packaging design will also enable Dawn Foods to make clearer declarations on pack such as all natural ingredients, or fruit content for example in its products.

A major player in the sweet bakery sector, this year will see Dawn expanding further in all channels: craft bakery, foodservice and industrial (plant) bakery. The company will be launching new Authentic American Sweet Bakery products under these headings to provide product solutions across all types of bakery, foodservice or manufacturing operation:

· – Ready to Create (Ingredients e.g. mixes, bases and concentrates)

· – Ready to Bake (partially finished products e.g. Scoop & Bake and Cookie Pucks)

· – Ready to Serve (fully finished frozen products)

Dawn Foods has been bringing a taste of America to bakeries since 1920 and today is a significant player in the bakery market continuing to expand. The rebranding of all Dawn products under a unified identity marks the next stage in this business growth strategy. Bakers and caterers will now be able to immediately recognise Dawn as a mark of quality that will deliver consistency across all applications.


Served as a coffee accompaniment or warm as a dessert with a scoop of ice cream or swirl of cream, luxurious Chocolate Fudge Cake must be an all-time-favourite American sweet treat.

Now we have added a ‘just add water’ Chocolate Fudge Cake Mix to our range of cake bases and mixes so bakers and caterers can create a range of products with the distinctively moist and more-ish taste of chocolate fudge.

Dawn’s  easy to use Chocolate Fudge Cake mix gives a soft eating, moist sponge that is ideal for indulgent American style chocolate gateaux and fudge cake as well as mini sandwich cakes, loaf cakes and cupcakes, or even as a base for a chocolate dessert. Using a mix means bakers and caterers do not need to buy in additional ingredients or ‘skill up’ either to offer a home-made authentic American cake in their displays in bakeries or on the menu in catering outlets.

For tempting Chocolate Fudge cake, operators can layer the sponge with Dawn Chocolate Fudge Icing, ready to use straight from the pail then finish with piped Chocolate Fudge Icing and Dawn Chocolate Decorations and Toppings – indulgence in a slice! Other fudge icing flavours from Dawn such Toffee Fudge Icing and the company’s range of Bakers Select Frostings including Vanilla, Chocolate and Coffee will enable you to give a new twist to this American Classic too.

For an eye catching and on-trend artisanal addition to the dessert or coffee time menu bake the Chocolate Fudge Cake Mix in white ceramic cups*, injecting with a little fudge icing and dusting with cocoa powder. Served warm, with a scoop of clotted cream to melt in the centre, these are chocolate pots with a twist for which operators can charge a premium price.

Dawn Foods’ Chocolate Fudge Cake Mix is available in 12.5kg bags.

*We used quality porcelain mugs that are oven, freezer and microwave safe.