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How does our palate change with age?
How do tastes change throughout the day?
Why does personalised food taste better?

Throughout 2017, our Sweet Bakeology campaign will bring you valuable insights into how and why consumers choose products from a sensory perspective. Charles Spence, Professor of Experimental Psychology at Oxford University, is working with Dawn Foods to write a range of articles on subjects including why we crave certain comfort foods, how temperature affects our perception of food, how packaging influences our product experience and why our tastes differ to each other.

DOWNLOAD our delicious recipes. This month we have some new, fun and exciting cupcake ideas that really play on textural contrasts for you to try.

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Buy selected Dawn® products to get fantastic Halloween Toolkits. PLUS your chance to win a Halloween holiday. Visit dawnhalloween.com for more information